Our vision is to be the beating heart of multi-dimensional creativity, fueling innovation across various domains, from visual arts to music. We are the ultimate engine core for businesses, providing the tools to forge unique and compliant content. By revolutionizing generative AI, we aim to create a world where creativity thrives, innovation flourishes, and ethical content generation is the standard. Welcome to Sureel, where generative AI is done right, every step of the way.

Our Vision

Welcome to Sureel, where we pioneer collaborative creativity, ethical AI, and instant attribution, redefining generative content creation with patent-pending technologies, ensuring your creative work is done right, every time.

About us

At Sureel, we are on a mission to lead the charge in collaborative creativity. We envision a future where generative AI, driven by human ingenuity, reshapes the way businesses and individuals craft content. Our commitment to ethical AI, fortified by four groundbreaking patent-pending technologies, sets a new industry benchmark. With a focus on compliance, copyright protection, commercial licensing, and instant proportional attribution, we empower creativity with integrity.

Our Mission

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Innovative Technology, Assured Legality

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In the digital age, where content can be easily copied, manipulated, and distributed, protecting the rights and creative works of artists, creators, labels, and publishers is paramount. At Sureel, we understand your challenges and offer a powerful solution: C2PA (Coalition for Content Provenance and Authenticity).

Protect Your Content with C2PA

Secure Your Creative Freedom

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Solutions for Creators, Media Rights Owners & AI Companies

Sureel AI is: Control, Protection & Monetization

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Our generative AI Engine creates content with proper source attribution, ensuring transparency and fairness. We prioritize legal compliance and ethics, providing peace of mind in changing regulations. Our patent-pending algorithm distinguishes open-source from copyrighted content, delivering versatile, high-quality creative solutions.

Generative AI done right.

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SUREEL is carefully tuned to best match human perception, while being based on the hard mathematical facts that determine the creation of each artwork. Thus, we guarantee that the influence of each artist is recognized and compensated properly.

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Sureel Attribution

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Examine the ethical considerations surrounding AI-generated art, including debates about authorship, ownership of algorithms, and the concept of originality in the digital age.

Ensuring Transparency and Fairness in Machine Learning Models

Algorithmic Accountability

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The Evolution of Digital Art in the Age of AI

From Pixels to Paintings

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Exploring Questions of Authorship, Ownership, and Originality

The Ethics of AI Art

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Harness the power of our patent-pending technologies to streamline your content generation, protect copyrights, and ensure legal compliance while enjoying the convenience of a cloud-based service that redefines the way you create and manage content.

The Compliance Layer for Generative AI models

SUREEL Engine.

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on percentage-level accuracy

Attribution

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What is C2PA?
C2PA is a revolutionary protocol that empowers you to secure your licenses and ensure the integrity of your content. You create an irrefutable record of origin and ownership by embedding tamper-evident provenance metadata within your media assets. This metadata is a digital seal, protecting your work from unauthorized use and infringement.
Our platform makes generating media with embedded C2PA manifests easy, providing a transparent and verifiable chain of custody. This simplifies the licensing process and ensures you receive fair compensation for your work.
Why is C2PA Important?
The importance of C2PA lies in its potential to revolutionize how we interact with media. Consumers can confidently assess its trustworthiness by providing a verifiable record of a media asset's origin and alterations. This can have a significant impact on various sectors, including:
News and Journalism: C2PA can help combat the spread of misinformation by verifying the authenticity of news reports and images.
Art and Entertainment: C2PA can protect artists' rights and ensure the authenticity of artwork and other creative content.
Social Media: C2PA can help users identify and avoid manipulated content on social media platforms.
C2PA is not just a tool; it's a movement for empowering artists and protecting creativity. Join us in building a future where creators are valued, and their work is respected.
What are the Components of C2PA?
Actions
Actions refer to the various operations performed on a digital asset. These can include creation, edits, and other modifications. Each action is documented to provide a history of how the asset has been altered over time. For example, actions can include cropping, color adjustments, or any other form of editing. These actions are labeled under c2pa.actions and are part of the asset's provenance data.
Assertions
Assertions are statements made by an actor about an asset. They are labeled data that can describe various attributes or metadata related to the asset. Assertions can be standard, defined by the C2PA specification, or custom, defined by external entities. Examples of assertions include:
Exif Information (stds.exif): Camera details such as maker and lens.
Creative Work (stds.schema-org.CreativeWork): Indicates that the asset is a product of creative effort.
Content Bindings (c2pa.hash.*): Cryptographic hashes that uniquely identify portions of an asset.
Assertions are crucial for establishing the authenticity and history of an asset, as they provide verifiable statements about its origin, modifications, and other relevant data.
Ingredients
Ingredients refer to the source assets used to create a new, composed asset. Each ingredient can include its own provenance data, which is incorporated into the final asset's full set of Content Credentials. However, while the provenance data of each ingredient may be present, it cannot be verified in the same way as the provenance data of the final asset. This is because the actual ingredient data is not usually included in the asset's Content Credential, making it challenging to verify the hard bindings of the ingredient.
Summary
Actions: Document the various operations performed on a digital asset.
Assertions: Statements about the asset's attributes or metadata, which can be standard or custom.
Ingredients: Source assets used in creating a new asset, each with its own provenance data.
These components work together to provide a comprehensive and verifiable digital asset history, enhancing trust and authenticity in digital media.


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Generating C2PA Manifests
Creating C2PA manifests is a crucial step in protecting your digital content. Here's an overview of the process:
Content Creation: Start with your original digital asset (image, video, audio, etc.).
Metadata Compilation: Gather relevant metadata about the asset, including creator information, creation date, and any editing history.
Assertion Generation: Create assertions about the content, such as copyright information, usage rights, and content descriptions.
Manifest Creation: Use C2PA-compliant software to generate the manifest, including metadata, assertions, and a cryptographic signature.
Embedding: Embed the manifest into the digital asset itself, creating a self-contained, verifiable package.
At Sureel.ai, our platform simplifies this process, allowing you to generate C2PA manifests seamlessly within your existing workflow.
Verifying the Integrity of C2PA Manifests
Verifying C2PA manifests is essential to ensure the authenticity and integrity of digital content. Here's a more detailed look at the verification process:
Manifest Extraction: The C2PA manifest is extracted from the digital asset.
Signature Verification: The cryptographic signature in the manifest is checked to ensure it hasn't been tampered with.
Chain of Trust Validation: The signing certificates are verified against trusted root certificates to establish a chain of trust.
Content Hash Verification: The manifest includes cryptographic hashes of the content. These are compared with freshly computed hashes to ensure the content hasn't been altered.
Metadata and Assertion Analysis: The verifier examines the metadata and assertions to understand the content's provenance and any modifications made.
User Presentation: The verification results are presented to the user in an easily understandable format, often through visual indicators or detailed reports.
Verification can be performed by specialized C2PA-compliant software or integrated into content viewing applications. This process ensures that consumers can trust the authenticity and origin of the digital content they interact with.
How Manifest Generation and Verification Work Together
The generation and verification of C2PA manifests form a complete cycle that ensures the integrity and authenticity of digital content:
Content creators generate manifests for their work, embedding crucial information about the content's origin and history.
As the content is distributed, anyone can verify its integrity using C2PA-compliant tools.
A new manifest can be generated if the content is modified, creating a clear and verifiable edit history.
This cycle continues, maintaining a transparent and trustworthy content lifecycle record.
By implementing both manifest generation and verification, we create a robust ecosystem that protects creators' rights and builds consumer trust in digital media.
The Future of C2PA
The C2PA protocol has garnered support from major technology companies, media organizations, and industry stakeholders. Its widespread adoption could significantly enhance transparency and accountability in the digital media landscape. 

As the C2PA protocol continues to evolve, its impact on various sectors is becoming increasingly evident. From journalism and news reporting to art and entertainment, the ability to verify the provenance of media assets is poised to transform how we consume and interact with digital content.

At Sureel, we are committed to supporting this transformative protocol and helping you protect your creative freedom. Join us in embracing C2PA and securing a future where your content is safeguarded and your creative rights are upheld.


Do you own media assets that need protecting?

Protect Your Content

Find out if your media has been used to train AI.

AI Using Your Media?

Get access to high quality opted-in training data.

Access Opted-in Data

"Attribution" is how SUREEL AI allows media owners to powerfully control their rights.

Share only your approved media with AI companies in a way that offers you, control, protection and monetization.

Opt-in

Safely show AI companies what NOT to use as training data. They cannot exclude what they cannot see.

Opt-out

Scan current AI platforms to see where your works are currently being used.

Attribution Likelihood

Monitor AI creations that use your media as they happen.

Realtime Attribution Reporting

Monitor what your media helped to create and control how much it can be altered when used.

Output Attribution

Monitor how much your media influenced the overall output of the AI companies platform

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They did NOT ASK for your PERMISSION to use it!

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Show AI companies what they can and cannot train on in a language they understand.

Control

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Set granular rules for how much or little your media may be used, altered and what it may be combined with.

Protect

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Dynamically license your media based on how much it affects the AI platform outputs. 

Monetize

We observe the influence of each artist on the AI model during training. In addition, we analyze how each new prompt is processed. Combined, we can precisely calculate the influence each artist has on AI-generated content.

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At Sureel.ai, we're leveraging the transformative power of generative AI to enable the creation of unique art pieces from existing works. Our AI technology learns from uploaded works, generating new pieces that bear the original artist's creative signature.

In terms of legal certainty, Sureel.ai offers robust protection for artists. We've built in safeguards to protect copyrights and usage rights, ensuring artist's works are secure, and licensing is clear and transparent.

Protect, monetize and spread your art!

Powering Innovation

New Patent

Pending Patent

With our  suite of patent-pending technologies we are at the frontier of instant attribution and decentralized provenance for generative AI done right.

Patent-pending Technology for Trusted AI

Our instant, proportional attribution empowers content creators, providing due recognition and fair compensation.

Precise and instant Attribution

We utilize blockchain technology for data security, offering transparent, decentralized traceability.

Security and Traceability

Sureel seamlessly integrates both open-source and licensed data, offering precise and diverse content creation capabilities.

Hybrid Dataset Compatibility

We're committed to upholding the highest ethical standards in AI-generated content, ensuring that creativity respects boundaries and values.

Ethical Creativity

Powered by four patent-pending technologies, Sureel continuously evolves, setting the pace for AI advancements in content creation.

AI Innovation

We cater to the needs of businesses and individual creators, providing tailored solutions for every content generation requirement.

Business and Individual Solutions

The SUREEL Advantage

Shaping the Future: Ethical AI for Creators and Businesses

Artist Attribution

__APIs/SDKs Integration__

Seamlessly integrate Sureel AI into your workflow.

__Real-Time and Proportional Attribution__

Ensure transparency with real-time attribution, providing precise credit percentages to contributors.

__Blockchain Integration__

Feel confident with protected metadata and attribution details stored on the blockchain, ensuring reliable tracking.

AI Integration

Artistic Freedom

__Artist Styles__

Choose from a diverse portfolio of artists or upload your own to infuse your work with a personalized touch.

__Strength of Artist Style__

Tailor the level of influence you want from an artist's style, giving you full creative control.

__Multiple Artists Collaboration__

Blend multiple styles for truly unique masterpieces, breaking the boundaries of creativity.

Enhance Your Content

__AI Watermark__

Safeguard your work and identity with an invisible watermark on every image.

__Background Removal__

Effortlessly remove backgrounds to focus on what matters most in your visuals.

__Inpainting__

Restore and enhance damaged images, revitalizing your content.

__Outpainting__

Extend your creativity beyond the original canvas, exploring new horizons.

__Animation__

Add depth and dynamism to your creations with our animation feature.

__Video Style Transfer__

Apply selected artist styles to your videos, transforming them into unique works of art.

__Reimagine with AI__

Let your imagination run wild as you reimagine and transform your content, pushing the boundaries of creativity.

No Boundaries in Creation, Full Respect for All Contributors.

Attribution in All Core Features

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We observe the influence of each artist on the AI model during training. In addition, we analyze how each new prompt is processed. Combined, we can precisely calculate the influence each artist has on AI-generated content.

How It Works

With Sureel's attribution, every artist who contributes to a newly generated image is compensated. Users can mix and match different human styles to create new art, while recognizing and honoring the original creators.

Why It Matters

Measure the influence of human creators on AI art.

Attribution Explained

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AI Training

We understand that each business has unique data needs. That's why we provide specialized services that enable businesses to leverage AI with their valuable data.

AI Training with Your Data

Data Security

We ensure top-tier data security and compliance, safeguarding your sensitive information.

Seamless Integration

After AI model preparation, we seamlessly integrate them into your existing systems and operations, whether it's task automation, decision enhancement, or elevating customer experiences.

Our technology is licensable for commercial use, offering flexibility and customization.

Tailored to your needs!

Large dataset

In our integrated option, we offer the most precise and detailed attribution possible. While the decoupled attribution already offers percentage-wise attribution to individual creators, the integrated option allows tracking every single piece of artwork in the entire process.

Large dataset with many creators

Arbitrary Trained SDK

For setup, we require all training images, the entire training history including all weights, gradients, and loss values, and the output of all encoders and other model components used for training the AI model.

Arbitrary Trained Model SDK

Artists attribution

During inference, the Sureel Engine requires the input and output of the AI model as well as every activation of every layer. Since detailed information about the model is required, a more comprehensive integration into the customer model is required. Alternatively, the AI model can be selected from the Sureel AI API, where integration is done entirely on the Sureel side.

Artist Attribution Integrated

Full Control, Full Integration

Integrated Attribution

Different Creators

In our decoupled option, the Sureel Engine only requires the input, intermediate output, and final output of an AI model. The AI model can be either supplied by the customer, or the Sureel API can be used, which offers a wide range of AI capabilities.

Datasets with different creators

Arbitrary trained

For setting up our attribution model, we require the data set used to train or fine-tune the customer or Sureel AI model. After encoding these images with the chosen AI model, our setup can be completed without further input.

Arbitrary trained model

To obtain attribution for an image during inference, only the text prompt and the generated image are required. Leveraging the encoded input, output, and information about the training set, we obtain a percentage-wise attribution to all creators from the data set used to train or fine-tune the AI model.

Artists Attribution

Our Plug & Play Solution

Decoupled Attribution

Text to Image

Unleash your imagination and watch your words come to life with our cutting-edge text to image feature.

Pathfinder

Transform your images into unique masterpieces with our innovative style transfer mode.

Style Transfer

Paintbrush

Erase imperfections and restore the beauty of your photos with our advanced in-painting technology.

In-Painting

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Sureel Engine only requires the input, intermediate output, and final output of an AI model. The AI model can be either supplied by the customer, or the Sureel API can be used, which offers a wide range of AI capabilities.

Your media is powering the AI revolution

Sureel AI is: Control, Protection & Monetization

Your media is what an AI company calls its "training data".

They did NOT ASK for your PERMISSION to use it!

Solutions for Creators, Media Rights Owners & AI Companies

Meet the Team

Advisors

Backed by the following startup programs

Innovative Technology, Assured Legality